Is an NPS Score of 10 Good?
Learn what an NPS score of 10 means, how it compares with general benchmark guidance, and how to improve it.
What an NPS score of 10 means
An NPS score of 10 shows the gap between promoters and detractors in your response set.
Whether that score is good depends on your industry, your customer base, and where your score has been historically.
How it compares to common benchmark ranges
| Range | General interpretation |
|---|---|
| Below 0 | More detractors than promoters |
| 1–30 | Positive, with room to improve |
| 31–50 | Strong |
| 51+ | Excellent |
How to improve an NPS score of 10
- Follow up with detractors to understand root causes
- Learn what promoters love most and protect it
- Move passives toward promoter status with better education or service
- Track NPS regularly to see whether changes are working
Related pages on Calculator for NPS
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Frequently Asked Questions
Is 10 a positive NPS score?
Yes. 10 is above zero, which means there are more promoters than detractors.
Can the same NPS score be strong in one industry and average in another?
Yes. Industries vary widely, so the same score can mean different things in different markets.