Is an NPS Score of 0 Good?
Learn what an NPS score of 0 means, how it compares with general benchmark guidance, and how to improve it.
What an NPS score of 0 means
An NPS score of 0 shows the gap between promoters and detractors in your response set.
Whether that score is good depends on your industry, your customer base, and where your score has been historically.
How it compares to common benchmark ranges
| Range | General interpretation |
|---|---|
| Below 0 | More detractors than promoters |
| 1–30 | Positive, with room to improve |
| 31–50 | Strong |
| 51+ | Excellent |
How to improve an NPS score of 0
- Follow up with detractors to understand root causes
- Learn what promoters love most and protect it
- Move passives toward promoter status with better education or service
- Track NPS regularly to see whether changes are working
Related pages on Calculator for NPS
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Frequently Asked Questions
Is 0 a positive NPS score?
A score of 0 means promoters and detractors are equal.
Can the same NPS score be strong in one industry and average in another?
Yes. Industries vary widely, so the same score can mean different things in different markets.